Design guidelines

Design guidelinesBrand

Below are the versions of the vertical-horizontal logo in different versions positive, white and black.

POSITIVE

NEGATIVE

BLACK

The logo should never be difficult to read. When the background isn't flat colored (eg. a photo), choose the "positive version" of the logo in case of light colors, while the "negative" one in case of a darker background. In case the background is very complex (for example a detailed picture or a pattern), use one of the graphical elements provided as support for the logo.

Secure area

Respect the logo's minimum safe area, even when displayed close to other brands.

SECURE AREA

Within this space cannot be displayed any further graphic element, including other logos.

Sizes and Tagline

Lorem ipsum dolor sit amet, consectetur adipiscing elit 25 mm wide.
Lorem ipsum lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit.

Min. 2 cm
Min. 56,6 px

Min. 2 cm
Min. 56,6 px

Min. 0,5 cm
Min. 14,17 px

Horizontal

Vertical

Min. 2 cm
Min. 56,6 px

Min. 2 cm
Min. 56,6 px

Min. 0,5 cm
Min. 14,17 px


design guidelinesPartner brand

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat

Horizontal

Vertical

design guidelinesConcept brand

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat

Design guidelinesColor palette

A difference in brightness in colors between online and offline is quite normal.
Important: The color palette starts from the RGB/HEX values and was later converted to Pantone according to the official website www.pantone.com.
For the two primary colors, however, it was decided to keep the original RGB/HEX values valid for the online material, as they are brighter and more tech than the corresponding values derived from Pantone.

Pantone 2755C

RGB 23 7 107
HEX/HTML #17076B
CMYK 99 98 0 35

Purple C

RGB 200 0 255
HEX/HTML #C800FF
CMYK 36 8 9 0 0

La sfumatura A → B è costruita secondo un angolo di 68,3°, così come l’inclinazione della A nel marchio.

SIDE COLORS

RGB 60 60 60
HEX/HTML #3c3c3c
CMYK 66 57 54 59

RGB 107 107 107
HEX/HTML #6B6B6B
CMYK 54 44 43 30

RGB 179 179 179
HEX/HTML #B3B3B3
CMYK 32 24 25 4

Products palette

Pantone solid coated 2286 C

RGB 122 204 0
HEX/HTML #7ACC00
CMYK 49 0 100 0

Pantone solid coated 2382 C

RGB 0 138 216
HEX/HTML #008AD8
CMYK 78 33 0 0

Pantone solid coated 2655 C

RGB 150 120 211
HEX/HTML #9678D3
CMYK 49 55 0 0

Pantone solid coated 1585 C

RGB 255 106 20
HEX/HTML #FF6A14
CMYK 0 66 99 0

Pantone solid coated 298 C

RGB 65 182 230
HEX/HTML #41B6E6
CMYK 65 3 0 0

Pantone solid coated 3265 C

RGB 0 199 177
HEX/HTML #00C7B1
CMYK 75 0 43 0

Pantone solid coated 7674 C

RGB 135 140 180
HEX/HTML #878CB4
CMYK 48 40 1 1

Pantone solid coated 7549 C

RGB 255 182 0
HEX/HTML #FFB600
CMYK 0 22 100 0

Pantone solid coated 550 C

RGB 141 185 202
HEX/HTML #8DB9CA
CMYK 44 10 6 0

Pantone solid coated 144 C

RGB 237 139 0
HEX/HTML #ED8B00
CMYK 0 49 100 0

Pantone solid coated Green C

RGB 0 171 132
HEX/HTML #00AB84
CMYK 96 0 68 0

Pantone solid coated 178 C

RGB 255 88 93
HEX/HTML #FF585D
CMYK 0 75 57 0

Pantone solid coated 485 C

RGB 225 37 27
HEX/HTML #E1251B
CMYK 1 94 94 0

Pantone solid coated 538 C

RGB 197 207 218
HEX/HTML #C5CFDA
CMYK 19 9 2 0

Pantone solid coated 220 C

RGB 165 0 80
HEX/HTML #A50050
CMYK 0 100 13 26

Design guidelinesTypography

UBUNTU is the default font. Use it for all texts and captions.

Aa

The quick brown fox
jumps over the lazy dog.

Titoli e claims + Paragrafi di testo
La famiglia è molto corposa e prevede i seguenti pesi:
Light, Light italic, Regular, Italic, Semibold, Semibold italic, Bold, Bold italic.